Save the Ocean
foundation
Save the Ocean is an initiative that brings together people who want to work to protect the environment. Although the name suggests a focus mainly on the oceans, in practice STO's activities include a variety of environmental initiatives that do not interfere with people's daily lives. What sets this foundation apart from others is its openness to membership by people from all over the world. Anyone can join STO and organize and participate in environmental events in their area. It is a kind of center that coordinates local initiatives and supports them.
The organization's origins can be traced back to beach cleanup initiatives to save oceanic animals. These roots are honored in the brand's visual identity.
Designing the site posed a significant challenge due to the diverse audience, represented by volunteers from virtually every social group. In addition, the non-standard organizational structure and decentralized nature of the foundation's operations presented additional difficulties. As a result, the project required multiple iterations, both at the architecture and sketch levels, to ensure its clarity, functionality and aesthetics were in line with the foundation's mission and values.
